:: Semi-Creative-Happening-Man-About-Town

Since the last century, I've designed websites and worked for such companies as Apple, Electronic Arts, Quokka Sport. Nowadays, I'm co-founder and Creative Director of SemiBig Creative Industries.

They pay me to do this?

I'm a self-taught, never-can-learn-enough craftsman. I'm pixel-minded but not big picture blinded. I trust my first instinct and my last decision. I believe in design by consensus not committee. I’ve left blood on the keyboard (Whose blood? I'll never tell.) and dreamt in web-safe colors.

If there’s a better job out there for me – it sure isn’t legal.

:: Portfolio

:: Megadeluxe Sports

Megadeluxe Sports
Megadeluxe Sports
Megadeluxe Sports
Megadeluxe Sports
Megadeluxe Sports
Megadeluxe Sports

Megadeluxe Sports: Pillaging Sports-Landia for stories and ideas that hypnotize. Including art, design, craftsmanship, writing, photography, and film. Curated with all the finesse and tenderness of a one-eyed rabid-badger.

:: Photography

  • Nueva York - Azul Electrico
  • Nueva York - Luz
  • Nueva York - CoCo Loco
  • Nueva York - Mi Bodega
  • Nueva York - Montana De Luz
  • Nueva York - Rosa Picante
  • Nueva York - Locito
  • Nueva York - Noche Rojo
  • Nueva York - Puerta Del Diablo

:: Resume


  • A craftsman with over ten years experience designing high-traffic web sites.
  • A diplomatic manager with a track record for meeting timelines and exceeding expectations.
  • Walking idea factory. From brainstorming and story-boarding, to final execution.
Creative Director/Co-Founder, SemiBig Creative Industries
Oakland, CA (2007–Present)
  • Specializing in UI design and creative concepts.
  • Most Senior Client Schmoozer.
  • Hands-on designer to the last pixel.
  • Manage entire design process. From brainstorming to art direction.
Art Director, Apple.com
Cupertino, CA (2004–2007)
  • Final Cut Studio 2. Directed a team of designers and developers - from initial comps to live site.
  • Designed and art direct
  • Created design, style guide and co-project managed Mac OS X Tiger - a site with over 150 pages.
  • Designed overall look and feel for Mac Pro and MacBook Pro sites.
  • Art directed photo shoots of various Apple products - including Mac Pro, MacBook, and MacBook Pro.
Art Director, Electronic Arts.com
Redwood City, CA (2001–2003)
  • Primary designer responsible for creating and publishing visual design standards for EA.com.
  • Worked with producers, UI designers, editors and developers to design and implement online marketing and capabilities projects.
  • Collaborated with online groups to solve visual design problems, apply standards, create new standards, and act as a user advocate.
Art Director, Quokka Sports
San Francisco, CA (1998–2001)
Art Director/Producer, BTChallenge.com (2000 - 2001)
  • Directed team of field producers, designers, writers, media engineers and copy editors through all phases of daily production process.
  • Filed daily reports while ocean sailing as a crew member -- Boston to Buenos Aires leg.
Senior Designer, U.S. Open. Quokka.com (2000)
  • Designed and developed comprehensive look and feel for NBC's U.S. Open 2000 site.
  • Created a live golf viewer that integrated video stills from NBC's telecast with expert commentary.
  • Led a team of designers and media in production of interactive media stories created in Flash.
Senior Designer, AmericasCup.org (1998 - 2000)
  • Supervised a team of designers for the world's most famous yacht race - from conceptual design through launch and daily updates.
  • As a contributing member of the editorial team, helped direct content for the site.
  • Produced interactive stories that added a robust and visual insight to overall coverage.

San Francisco State University - Multimedia Studies Program
San Francisco, CA. Focus on Information Architecture and Visual Design (1996 - 1998)

  • Fluent in PhotoShop, Illustrator, Flash, BBEdit, SketchUp.
  • Proficient in HTML, CSS. Skilled in art direction, graphic design, interactive design, brainstorming,
    user experience design.


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