:: Semi-Creative-Happening-Man-About-Town

Since the last century, I've designed websites and worked for such companies as Apple, Electronic Arts, Quokka Sport. Nowadays, I'm co-founder and Creative Director of SemiBig Creative Industries.

They pay me to do this?

I'm a self-taught, never-can-learn-enough craftsman. I'm pixel-minded but not big picture blinded. I trust my first instinct and my last decision. I believe in design by consensus not committee. I’ve left blood on the keyboard (Whose blood? I'll never tell.) and dreamt in web-safe colors.

If there’s a better job out there for me – it sure isn’t legal.

:: Portfolio

SemiBig Creative Industries / Simplex Japan / 2009
SemiBig Creative Industries / Simplex Japan / 2009
SemiBig Creative Industries / Floodlight Homepage
<strong>SemiBig Creative Industries / Shape.com / 2008-09 </strong> <br> Channeling my every woman.
SemiBig Creative Industries / St. George Homepage
SemiBig Creative Industries / PAC / Login Page
&#34;I loves me a snappy headline – especially when it includes a Star Wars reference.&#34;<br> <strong>-- Katherine Graham</strong>
&#34;We don't particularly care for the Batman, or any trite headlines that reference the Gotham hero.&#34;<br> <strong>-- Rubert Murdoch</strong
<strong>Apple / MacPro page / 2007</strong> <br>My favorite Apple site of all time. The Mac Pro is the Mac-Daddy, if you will, of Apple products. It screams bad-ass. The Mac Pro's taking over of the entire left side of the frontpage was my spin on showing off the power of this monster. I moved every pixel and tweaked nearly every line of HTML and CSS on this site. I also art directed the Flash-piece for the Design page - showcasing the raw horsepower.
<strong>Apple / MacBook Pro</strong> <br>MacBook Pro is a high-performance Porsche. No doubt about it. Beautiful lines, extremely nimble and fast. I've designed and redesigned Apple's line of pro laptops at least four times. The challenge is to keep upping the ante. For instance, on the Design page I wanted to make the top work harder. I came up with a slideshow that showed MacBook Pro's feeds and ports. Continuos improvement. So Apple, so right. I also came up with a process where I pre-shot MacBook Pro's before an actual shoot. Other times I used a 3d program. This really helped in art directing the actual photo shoot. In these shoots, Apple products are elevated to supermodel status.
<strong>Apple / Apple TV </strong> <br>iTune's movies for your widescreen TV. Apple is taking no prisoners in the digital entertainment realm. The tops or hero shots are where we as designers at Apple spend an inordinate amount of time brainstorming and concepting. iWe'd sometimes spend weeks designing an interactive top only to shelve it. Gutsy. Sometimes a simple static image will tell the story better. iPush that envelope, look at everything with a beginner's mind. Welcome to the University of Apple. The absolute definition of simplicity.
<strong>Apple / Final Cut Studio 2</strong> <br> Apple's swiss-army knife of post-digital video editing. Final Cut Studio 2 is made for perfectionists by perfectionists. Working closely with The Final Cut team, I had the Product manager for each of the six applications select screenshots. The result, a site that had all the feeling of a finely curated museum exhibit. With videos, beautiful graphics and no-nonsense copy. The toughest part about art directing this site was not being able to design every pixel. Thank the gods that I worked with a world-class team of designers and developers.<br>
Apple / iPod nano (PRODUCT) RED I got the assignment: design a one page special edition iPod site. Maybe a day's work or two and I'm out of there - or so I thought. How wrong I was. More energy went into this single page than I've ever been witness to. We designed a gallery within the top and buried a Tech Specs page within a drop down widget. Four pages packed into one. So much for a quickie site.
<strong>Apple / Shuffle Concept</strong> <br>Never throw an idea away. I had initially created this animation for Apple.com's homepage. I wanted to convey the uniqueness of the shuffle's brilliant clip-on design. Clip it to the edge of the browser. We ended up shelving this idea. A short time before the site launched, another Art Director remembered this clip-on concept and repurposed it for the Shuffle's frontpage. Nice recycling of an idea
Apple / Apple Concepts / 2006
Apple / Apple Concepts / 2006 / Left Navgation: Slide-in and out design.
<strong>Electronic Arts / Lord Of The Rings Intranet / 2002 </strong> <br> I don't care if this design is dated - it's friggin' LOTR for the love of Gandalf! And Peter Jackson liked it. (Or so I heard.)
<strong>Quokka & NBC Sports / US Open / 2000</strong> <br>Quokka had just bought Golf.com, the 2000 Olympics were just around the corner and NBC wanted us to do their web coverage of the U.S. Open 2000. We had live video feeds we could dip into, a top-notch team, and major sponsors banging on our doors. Managing two other designers and working with three developers, I designed a homepage, live action viewer, photo gallery, scoreboard, and interactive media stories created in Flash.
<strong>Quokka Sports / America's Cup / 1999-2000</strong> <br>Buddy can you spare fifty million? If horse racing is the sport of kings, then America's Cup is the sandlot of billionaires. It takes a minimum of fifty million dollars U.S. to be a serious contender. An Italian syndicate once spent over three hundred million on a single campaign. We had all the bells and whistles going on this site. From a live race viewer, automated weather reports and daily chronicles. This was my first assignment as a Senior Designer for a large website. Along with managing a couple of other designers, I designed the overall look and feel of the site. I was also a daily contributor of interactive chronicles.<br> <strong>Best line after the fourth cancellation of a race due to rainy weather:</strong> <br>&#34; Yep, it'd be a damn shame if one of those boats got wet or anything.&#34;
<strong>What is the Around Alone?</strong> <br> Now called the VELUX 5 OCEANS Race - it's the premier solo around the globe sailing race. It's held every four years and you better ante up some major brass to enter this quest. These world-class sailors push themselves and their boats to the absolute edge in the most extreme of weather conditions - all the while sending out daily email and video updates via satellite. <br> Storytelling was one of Quokka's strongest suits. I loved taking various media -- be it sound, video, words etc. -- and weaving them together into some sort of narrative. Sometimes it worked. Sometimes it didn't.<br> <strong>I'll sleep when I'm sixty</strong> <br> I was on call twenty-four hours a day. No pit stops in the middle of the ocean. <br> A couple of the legs went on for forty days. Tortuous - we never knew when our day might begin or end.<br> <strong>Subtle sign that I was putting in too many hours:</strong> <br> My wife started to introduce me as her &#34;first husband.&#34;

:: Megadeluxe Sports

Megadeluxe Sports
Megadeluxe Sports
Megadeluxe Sports
Megadeluxe Sports
Megadeluxe Sports
Megadeluxe Sports

Megadeluxe Sports: Pillaging Sports-Landia for stories and ideas that hypnotize. Including art, design, craftsmanship, writing, photography, and film. Curated with all the finesse and tenderness of a one-eyed rabid-badger.

:: Photography

  • Nueva York - Azul Electrico
  • Nueva York - Luz
  • Nueva York - CoCo Loco
  • Nueva York - Mi Bodega
  • Nueva York - Montana De Luz
  • Nueva York - Rosa Picante
  • Nueva York - Locito
  • Nueva York - Noche Rojo
  • Nueva York - Puerta Del Diablo

:: Resume

OVERVIEW

  • A craftsman with over ten years experience designing high-traffic web sites.
  • A diplomatic manager with a track record for meeting timelines and exceeding expectations.
  • Walking idea factory. From brainstorming and story-boarding, to final execution.
EXPERIENCE
Creative Director/Co-Founder, SemiBig Creative Industries
Oakland, CA (2007–Present)
  • Specializing in UI design and creative concepts.
  • Most Senior Client Schmoozer.
  • Hands-on designer to the last pixel.
  • Manage entire design process. From brainstorming to art direction.
Art Director, Apple.com
Cupertino, CA (2004–2007)
  • Final Cut Studio 2. Directed a team of designers and developers - from initial comps to live site.
  • Designed and art direct
  • Created design, style guide and co-project managed Mac OS X Tiger - a site with over 150 pages.
  • Designed overall look and feel for Mac Pro and MacBook Pro sites.
  • Art directed photo shoots of various Apple products - including Mac Pro, MacBook, and MacBook Pro.
Art Director, Electronic Arts.com
Redwood City, CA (2001–2003)
  • Primary designer responsible for creating and publishing visual design standards for EA.com.
  • Worked with producers, UI designers, editors and developers to design and implement online marketing and capabilities projects.
  • Collaborated with online groups to solve visual design problems, apply standards, create new standards, and act as a user advocate.
Art Director, Quokka Sports
San Francisco, CA (1998–2001)
Art Director/Producer, BTChallenge.com (2000 - 2001)
  • Directed team of field producers, designers, writers, media engineers and copy editors through all phases of daily production process.
  • Filed daily reports while ocean sailing as a crew member -- Boston to Buenos Aires leg.
Senior Designer, U.S. Open. Quokka.com (2000)
  • Designed and developed comprehensive look and feel for NBC's U.S. Open 2000 site.
  • Created a live golf viewer that integrated video stills from NBC's telecast with expert commentary.
  • Led a team of designers and media in production of interactive media stories created in Flash.
Senior Designer, AmericasCup.org (1998 - 2000)
  • Supervised a team of designers for the world's most famous yacht race - from conceptual design through launch and daily updates.
  • As a contributing member of the editorial team, helped direct content for the site.
  • Produced interactive stories that added a robust and visual insight to overall coverage.
EDUCATION

San Francisco State University - Multimedia Studies Program
San Francisco, CA. Focus on Information Architecture and Visual Design (1996 - 1998)

SKILLS
  • Fluent in PhotoShop, Illustrator, Flash, BBEdit, SketchUp.
  • Proficient in HTML, CSS. Skilled in art direction, graphic design, interactive design, brainstorming,
    user experience design.

:: CONTACT

Propelled by PopSlice